Poor attribution and reporting
Open rates are not a result
ResearchUserPulse ties messages to orders, an all-in-one retention marketing platform for ecommerce brands, with a forward-deployed marketer defining what gets measured.
The problem
Paid spend keeps climbing, returns keep shrinking
When attribution is unclear, ad budgets get defended on faith instead of evidence. Teams cannot tell if Meta or email actually drove the order, so spend keeps rising while first-order profitability slips further away.
What we hear from brands
a bartending tools brand whose Instagram traffic attribution is unclear while paid Meta ads cannot reach first-order profitability
a DTC brand over-reliant on Meta ads watching returns decrease as attribution stays inaccurate
a skincare brand heavily dependent on ads with a fragmented stack driving the same attribution issues
The new way
Your data, exportable on your terms
ResearchUserPulse customers can export raw data as a CSV or stream it live to a BI tool, with a dedicated forward-deployed marketer helping connect it. Owning the underlying data means attribution never has to be taken on faith.
Outcomes brands report
2.2x
total US and EU revenue growth year over year
8.6x
campaign-driven revenue growth year over year versus Klaviyo
1.8% to 6.8%
of total revenue attributed to campaigns
How it works
Your old stack is the safety net
Keep it running
Nothing is switched off at the start. Both setups exist side by side while the new one is proven.
Compare before you commit
You see the rebuilt flows and segments against the ones you know before anything is pointed at customers.
Turn it off on your terms
The old contracts end when you say so, not because the migration forced the date.
The platform
Reporting that comes from the same place as the sending
Because campaigns, site behavior, and orders live in one system, the numbers reconcile by construction. There is no export, no join, and no argument about which tool is right.
Your forward-deployed marketer
Escalation without a ticket queue
A shared channel means a problem is described once, to the person who already knows the account, and the answer comes back in minutes rather than business days.
Shared Slack channel with your marketer
5-minute response time versus 72 hours elsewhere
No first-line triage before you reach someone who knows you
Replace your stack
Agency plus point tools, priced honestly
The common setup is several subscriptions and a retainer for the people who operate them. Here the operating is included, which changes what the comparison is actually between.
Replaces
Klaviyo
Attentive
Rebuy
Nosto
Yotpo
The next step is smaller than a migration
Look at the platform, ask what your first month would look like, and decide after that.